"The ads only appear when the pages are printed, with the theory that users who print the page are inherently committed to the content."
Of course, this arrangement could only work if visitors are actually printing pages at a worthwhile rate. Not to worry, said Chuck Corday, Hearst Digital Media’s SVP and GM: “Printing from our magazines’ Web properties is a behavior that already has scale.”
This is so hilariously harebrained it could easily be the setup for an Onion headline, if it also wasn’t so inherently tragic and sad.
