oh man, i should just kill myself now
A term created by marketers/researchers/morons to describe the collective insights gained from a particular campaign or experiment. It’s not recognized as a real word but seems to be making some serious rounds throughout the business world.
As in…
James: So in conclusion, after 90 days we have managed to acquire enough learnings to drive the cost to land one customer down almost 34%, sir.
Richard (Dick): Amazing work, Jimbo. How else can we leverage said learnings to create a value-add for the R&D group in El Paso?
Recently an exec proposed that we “garner some learnings” about a proposed project. I loved it at the time — sounded like something a crusty ol’ prospector would say. “I aim t garner some learnins bout the best crick to pan fer nuggets in th entire Teton hills, an no mistake.” But it’s just flack jargon. sadface.
